Producing and Launching a New Cigar Product

Author: Carla

There are only a handful of products that are as highly associated with style as a cigar. Similar to a fine wine, each unique component of a cigar comes together to define its unique character. The simplest and least complicated way to get started is by exploring the world wide web for a variety of cigar producers that can assist you to develop your very own distinctive cigar brand. Should you be considering creating their own cigar product and brand, here are four steps that you will need to follow:

One: Select the style of cigar you would like to Create. Cigars are typically classified by their shape and size. To illustrate: terms like Corona or Panatela, which are defined by the rough length and width of the cigar and not necessarily the producer or cigar brand, are used to distinguish between varieties of cigars. Although a lot of cigar businesses have developed their own 'labels' for items with particular dimensions, there are 8 primary varieties of cigars: Toro, Corona, Robusto, Panatela, Presidente, Lonsdale, Churchill and Torpedo.
And even though most manufacturers use generally recognized size names to identify their cigars, the precise size of a specifically named cigar type can differ among cigar manufacturers.

Two: Picking the right filler. As soon as you have selected the form and dimensions of cigar you would like to create, you will need to consider the most suitable filler. The Filler is made up of a blend of little bits of tobacco sometime referred to as the 'melange'. The decision of the type of tobacco determines the flavour and uniformity of the body. An enjoyable aroma and abundant flavour are essential, and the filler ought to be processed so that it burns with consistency. This mixing method is at the core of producing a memorable cigar. Choice of tobacco type impacts on the colour, aroma, texture and burning quality of every cigar as well as playing a crucial part in distinguishing your cigar from the other makes in the market place. It is best to try find a way to distinguish your brand without alienating your core audience.

Three: Select an appropriate binder. The binder keeps the body of the cigar together (much as the name suggests). Similar to the body, the quality of the binder influences both the burning quality and the fragrance of the end product. For this reason it is important to complement the flavour of the binder together with that of the body so that the collective bouquet work together. The world's most high quality cigar brands source the tobacco for their binders from place such as Ecuador, Cuba, Mexico and even Connecticut, although binders from Sumatra and Java are also hugely valued for their resilience and versatility.

Four: Decide on a suitable wrapper. Another significant step in developing a new branded cigar is choosing a suitable wrapper. The wrapper of the cigar carries the greater part of the cigar's flavour and almost all of the visual charm of a cigar. It has been noted many times before that the wrapper is accountable for more than 60% of the cigar's flavour and worth. Currently, there are a lot more wrappers to source out there than in the past. For these reasons it is important to spend a good ammount of time to do you research into tobacco sources.
As the wrapper is the noticeable outer layer of the cigar, it should have be selected for quality, smooth surface, shape and flavour. Ideally you would want to make certain that the wrapper properly compliments the body and the binder and it is typical for all sections to be sourced from the same area.

Bringing your brand together
 Now that you have fundamental comprehension of the way a cigar is manufactured, you can start out experimenting with packaging and design that compliment the type of product you are producing. If you can find a cigar producer that manufactures the cigar as well as packaging it then you are going to be able to cut down on costs while extending the lifespan of the product.
Some Cigar manufacturers also provide import/export labelling for the destination country to help you with legal requirements. With the global opportunities available it is simpler than ever before to produce your own brand of cigar by making use of some of the finest tobacco leaves from a wide range of areas. This makes it crucial for cigar manufacturers to choose the right manufacturer and tobacco providers in order to guarantee a good future for their brands.

Article Source: http://www.articlesbase.com/project-management-articles/producing-and-launching-a-new-cigar-product-4068784.html

About the Author
ECMI are Cigar Manufacturers based in Ireland. The company uses high grade cigar filler, binder & wrappers made from tobaccos sourced in Indonesia and Brazil. http://www.ecmicigars.com/